Lien Thanh Company (Société de Lien Thanh) is the legal name of Lien Thanh Thuong Quan, a fish sauce business organization founded by patriotic scholars in Binh Thuan in 1906 in response to the Duy Tan movement led by the Vietnamese government. Phan Chau Trinh, Tran Quy Cap and Huynh Thuc Khang initiated in Trung Ky. The name Lien Thanh was chosen with the implication of preserving the tradition, meaning the lotus citadel, formerly the old name of Binh Thuan province, derived from a lotus lake located in Hoa Da district.
Historically, Lien Thanh Company marked the formation of national bourgeoisism in Vietnam, starting from the national spirit and then converting to the Western realism.
Corresponding to the 3-point action program “Knowing the people – Chan people – After the people live” of the Duy Tan movement at that time, Lien Thanh Thuong Quan was one of three organizations with cultural and political functions. – economics are linked.
After more than 100 years, Lien Thanh’s Duy Tan mission has ended, but the national spirit has not been lost but is carefully preserved in the quintessential Vietnamese flavor of every drop of fish sauce that you can feel.