Lien Thanh Company (Société de Lien Thanh) is the legal name of Lien Thanh Thuong shop, a business organization by patriotic scholars in Binh Thuan founded in 1906 in response to movement by Duy Tan Phan Chau Trinh Tran Quy Cap and Huynh Thuc Khang initiated in Trung Ky. Lien Thanh name implies selected for preservation traditional sense is a shower, the former name of the former province of Binh Thuan, derived from a lotus pond is located in the district of petrified.

In terms of history, Lien Thanh Company marked the formation of Capitalism peoples in Vietnam, starting from the national spirit and then switch to the real spirit of the West now.

Corresponding agendas 3 points "intellectual Opening - People Got Gas - Late welfare" Duy Tan movement in time, Lien Thanh Thuong Quan is one of three organizations with cultural functions - political - economic tied together.